Alearia Márquez, a mere 23 years old, was not just another individual; she was a vibrant content creator with an impressive following of over 115,000 fans on TikTok. A standout figure in her community, she owned an aesthetics clinic called “Blossom the Beauty Lounge,” which was situated in the upscale area of Carmen, located in Zapopan, Jalisco. However, her life was tragically cut short on Monday, May 13, when she was brutally murdered during a live stream from her business. This shocking incident, where Valeria Márquez was slain in full view of her audience, has garnered widespread attention and condemnation across the country.

On that fateful day, Valeria was dressed in a unique combination of pink and white attire, deeply engaged with her followers when a man, armed and threatening, intruded upon her space. He specifically asked for her by name before mercilessly firing shots. The entire gruesome episode was streamed live, sending shockwaves through her viewer base and sparking a national outcry for justice.

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The live stream recording has proven pivotal in the ongoing investigation. As viewers observed, Valeria began to show signs of discomfort after several strange occurrences unfolded around her. A suspicious delivery person attempted to drop off a package, which raised eyebrows, followed by the arrival of others with ambiguous gifts and requests.

Última publicación realizada por Valeria Márquez en Instagram.

As she voiced her concerns, expressing, “Güey, tal vez me matarían,” her apprehension was palpable. Shortly thereafter, a man entered the clinic, confirmed her identity by asking, “¿Eres Valeria?” and shot her mercilessly before her very own phone camera. Valeria’s employee, Érika, was present and rushed to grab the phone, hastily ending the live stream in the aftermath of the chaos.

The attack transpired around 6:30 PM. Despite the swift arrival of emergency services at the scene, Valeria was already devoid of vital signs. The Jalisco State Attorney’s Office has classified her murder as a femicide, marking it as a crime of considerably grave nature.

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Authorities have confirmed that the attack was not random but rather a deliberate act, allegedly premeditated by the assailant. Reportedly disguised as a delivery person, the shooter escaped on a motorcycle, and as of now, no arrests have been made. The investigation remains open, particularly under the femicide protocol.

Valeria’s body has been sent to the forensic service for a necropsy. In tandem, the attorney’s office is tirelessly collecting testimonies, analyzing security camera footage, and reviewing other evidence to ascertain the identity of the perpetrator responsible for this heinous crime.

This dreadful incident has ignited a pivotal discussion surrounding the safety of content creators, the risks associated with their public personas on social media, and the alarming reality of impunity faced by femicide perpetrators in Mexico. Valeria Márquez’s tragic death serves as more than just an isolated murder; it stands as a stark warning about the escalating violence against young women who are active on social networks. The search for justice continues, fueled by the demands of her family, followers, and various groups rallying under the hashtag #JusticiaPavaleria.